How does the Instagram Engagement Rate work?
The Formula
(Likes + Comments) / Followers * 100Example: 100 likes + 10 comments / 1000 followers = 11%.
Frequently Asked Questions
What is a good rate?
Anything above 3% is generally solid.
Instagram Engagement Rate
Find your Instagram engagement rate by dividing your total interactions (likes + comments) by your follower count to see how active your audience is.
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