How does the Podcast Sponsorship Calculator work?
The Formula
(Downloads / 1000) * CPMExample: 5000 downloads at $25 CPM = $125 per ad.
Frequently Asked Questions
Average podcast CPM?
Usually $18 to $25.
Estimate how much you can charge sponsors for pre-roll, mid-roll, or post-roll ads on your podcast based on average downloads per episode.
(Downloads / 1000) * CPMUsually $18 to $25.