How does the Target ROAS Calculator work?
The Formula
1 / Gross Margin %Example: 50% margin needs 2.0x ROAS to break even.
Frequently Asked Questions
What is ROAS?
Return on Ad Spend.
Calculate the exact Return on Ad Spend (ROAS) needed to break even on Shopify or WooCommerce stores based on your profit margins.
1 / Gross Margin %Return on Ad Spend.